ELEMENTS IN VISUAL MERCHANDISING

ERRORS TO AVOID IN VISUAL MERCHANDISING

§Too much signage
§Confusing traffic patterns
§Too much propping
§Disconnection between exterior window and store contents
§Poor lighting
§No point of view
§Inconsistency in visual executions

Design should:

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§be consistent with image and strategy

§positively influence consumer behavior

§consider costs versus value

§be flexible

§recognize the needs of the disabled – The Americans with Disabilities Act

VISUAL MERCHANDISING SUCCESS FACTORS

METHODS OF DISPLAY

PRINCIPLES OF VISUAL MERCHANDISING

§  Make it easier for the customer to locate the desired category and merchandise

§  Make it easier to self select

§  Make it possible to coordinate and accessorize

§  Educate about the product in an effective and creative way

§  Make proper arrangements in such a way to increase the sale of unsought goods

PURPOSE OF VISUAL MERCHANDISING

• The purpose is to attract ,engage, motivate  the customers towards making a purchase

• Both goods and services can be displayed to highlight their features and benefits

VM ?

§It is the activity and profession of developing the floor plans and three dimensional displays in order to maximize their sales§The display of products which makes them appealing and attractive§It utilizes displays, colors, lighting ,smells and sounds

VISUAL MERCHANDISING ?

§Coordination of physical elements in place of business, so that its project the right image to its customers

§Change a “passive looker into active buyers”

§Responsible for total merchandise

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§Overall business image

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§Placements of design elements

VISUAL MEANING

Relating to the sense of sight.

MERCHANDISING MEANING

Merchandising is a marketing

    practice in which the brand or

    image from one product or

    service is used to sell another