§Too
much signage
§Confusing traffic patterns
§Too much propping
§Disconnection between exterior window and store contents
§Poor lighting
§No point of view
§Inconsistency in visual executions
§Confusing traffic patterns
§Too much propping
§Disconnection between exterior window and store contents
§Poor lighting
§No point of view
§Inconsistency in visual executions
Design should:
§
§be consistent with image and strategy
§positively influence consumer behavior
§consider costs versus value
§be flexible
§recognize the needs of the disabled – The
Americans with Disabilities Act
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